1970 The Floridians Basketball Tee

The Story

In 1970, after two struggling seasons, the Miami Floridians were purchased by a new owner, retired ad man Ned Doyle (best known for his imaginative Volkswagen ads) who wanted to make the team more regional (the team started playing games all over Florida: Miami, Tampa/St. Pete, Jacksonville, and West Palm Beach) - thus a name change was in order to just "The Floridians." Team colors were also changed to a bolder scheme of magenta, orange and black. 

Doyle used his advertising background to try and get more fans through the turnstiles. The Floridians became known for their scantily clad ball girls and crazy promotions. One program advertising the team's next two home games didn't even bother to mention the two teams they were going to play....instead, the program stated: "FREE PANTYHOSE--The Floridians return to the Convention Hall Thursday, Nov. 5, for Ladies Night, with pantyhose given away to the first 500 ladies through the turnstiles."

Other Floridians promotions included: live turkeys for Thanksgiving, 15 pounds of smoked fish (to one lucky fan!), 57 pounds of Irish potatoes on "Irish Night," 53 pumpkin pies, and free kegs of beer.

Despite the antics, the team's attendance never steadied and the franchise folded after the 71-72 season.

Crafted with the intention of being the softest shirt in your lineup, our signature tees are made with premium airlume (for softness) and ringspun (for durability) cotton combined with poly to make the perfect tee👌 that wears and feels like a well-worn favorite. Our garments are printed with inks that actually blend into the fabric giving it more character and true vintage look with every wash.

Size Chart

• 52% airlume ring-spun cotton/48% polyester
• Unisex fit
• Imported garment with American-made fabrics.
• Printed in the USA 🇺🇸
• Made in certified eco-friendly facilities ♻️