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1970 The Floridians Basketball Tee

$34.00

DTG2876

The Story

In 1970, after two struggling seasons, the Miami Floridians were purchased by a new owner, retired ad man Ned Doyle (best known for his imaginative Volkswagen ads) who wanted to make the team more regional (the team started playing games all over Florida: Miami, Tampa/St. Pete, Jacksonville, and West Palm Beach) - thus a name change was in order to just "The Floridians." Team colors were also changed to a bolder scheme of magenta, orange and black. 

Doyle used his advertising background to try and get more fans through the turnstiles. The Floridians became known for their scantily clad ball girls and crazy promotions. One program advertising the team's next two home games didn't even bother to mention the two teams they were going to play....instead, the program stated: "FREE PANTYHOSE--The Floridians return to the Convention Hall Thursday, Nov. 5, for Ladies Night, with pantyhose given away to the first 500 ladies through the turnstiles."

Other Floridians promotions included: live turkeys for Thanksgiving, 15 pounds of smoked fish (to one lucky fan!), 57 pounds of Irish potatoes on "Irish Night," 53 pumpkin pies, and free kegs of beer.

Despite the antics, the team's attendance never steadied and the franchise folded after the 71-72 season.

Crafted with the intention of being the softest shirt in your lineup, our signature tees are cut for a modern fit and printed with inks that actually blend into the fabrics giving it more character with every wash.

    • Athletic Fit
    • Premium tri-blend fabric
    • Vintage wash
    • Printed in New York