FORMER US OLYMPIAN JIM CRAIG SIGNS LICENSING DEAL WITH STREAKER SPORTS
THE NEW YORK CITY-BASED LIFESTYLE BRAND ACQUIRES RIGHTS TO PRODUCE OFFICIALLY LICENSED JIM CRAIG APPAREL
October 24, 2016 – New York, NY - Streaker Sports, a privately-held premium sports lifestyle brand, announced today that they have signed former 1980 US Olympic goaltender Jim Craig to an officially licensed apparel deal. The new collection will launch on streakersports.com later this week.
The deal offered Streaker Sports a compelling opportunity to add another former US Hockey Olympian to their portfolio of licenses, which includes Craig’s former teammate and captain on the 1980 Olympic team, Mike Eruzione. Streaker Sports will produce and sell Jim Craig’s ‘Home’ and ‘Away’ jersey t-shirts modeled after the white and blue jerseys worn during the 1980 Games in Lake Placid where the Americans claimed perhaps the biggest upset in Olympic history by beating the Soviet Union 4-3 on their way to an unlikely gold medal. Streaker Sports also will produce and sell a unique t-shirt based on Jim Craig’s iconic, shamrock-adorned goalie mask.
“We are truly honored to add Jim Craig to our licensed apparel program,” said Streaker Sports Partner and Creative Director, Pete Lucchesi. “Jim is the epitome of a sports hero who overcame adversity to lead this country to the most incredible victory in the history of sports. This is a very exciting day for our brand and for me personally as former hockey player and fan.”
A native of North Easton, Massachusetts, Jim Craig played a key role in the ‘Miracle on Ice,’ one of the landmark moments in United States sports history. Two days later, he again led the way to a 4-2 victory over Finland, clinching the gold medal for the US. Following the 1980 Olympics, Craig enjoyed a 4-year professional career before retiring in 1984. Jim is now a successful motivational speaker and President of Gold Medal Strategies, a Tampa FL-area based promotions and marketing firm. Over the past 25 years, Jim has provided strategic direction for employees and associates from more than 300 organizations. He was portrayed by actor Eddie Cahill in the 2004 Disney film entitled Miracle.
“I am looking forward to working with Streaker Sports, which is known for their high-quality line of sports lifestyle apparel,” said Jim Craig. “I hope fans of the 1980 Olympic team, as well as all hockey and sports fans, will embrace the t-shirts as a celebration of the joy and success that come from hard work, dedication, and respect for your teammates.”
The collection will be available for purchase at streakersports.com on October 24th at 9 a.m. EST and at the United States Olympic Store in Lake Placid, NY.
ABOUT STREAKER SPORTS:
Streaker Sports is a New York-based sports lifestyle brand that specializes in heritage inspired apparel, accessories and one of kind artifacts. We are reviving the traditions and heritage of sport and building a community for our fans to participate. BE A PART OF THE GAME.