In 1989/1990, Nike spent millions on a national ad campaign called 'Bo Knows' featuring professional baseball and football player Bo Jackson. In addition to baseball and football, the ads show him playing basketball, tennis, hockey, wrestling and track & field - claiming Bo can play every sport. Later "Bo Knows" ads saw Jackson trying his hand at cycling, soccer, cricket, surfing, horse racing and even NASCAR (not a sport). What sport is missing? You guessed it...lacrosse. And the Gait brothers didn't like that very much, so they made these tees as an 'F You' to Nike and their campaign. So of course, we had to remake 'em.
Our tees are crafted with the intention of being the softest shirt in your lineup. Made with a blend of fabrics including high quality combed and ring spun cotton, our new summer weight tee is lightweight, cut for a modern fit and printed with water-based inks that actually blend into the fabric giving it more character with every wash.