When the NHL decided to expand for the 1967–68 season amid rumblings that the Western Hockey League (WHL) was proposing to turn itself into a major league and compete for the Stanley Cup, Canadian entrepreneur Jack Kent Cooke paid the NHL $2 million to place one of the six expansion teams in Los Angeles. Following a fan contest to name the team, Cooke chose the name Kings because he wanted his club to take on "an air of royalty," and picked the original team colors of purple (or "Forum Blue", as it was later officially called) and gold because they were colors traditionally associated with royalty. The Kings played at the newly built Forum in Los Angeles.
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